Google AdSense is the publisher's side of Google's advertising program. The other side is AdWords. The two programs work hand in hand where advertisers pay Google to run their ads as sponsored links on the Google search engine and on approved publisher websites. Google, then rewards qualified publishers by paying them a portion of the ad revenue in return for potential customers or leads. This program is called AdSense.
People who run developed websites, either through their own domain names or through one of the free blogs, are called publishers. They publish content and maybe sell products of their own or from affiliate programs. Generally speaking, the content must have some value to users, at which time, the publisher or webmaster may apply for a Google AdSense account. Google's team will review the site for eligibility and then either approve or deny the application. As the long as the site is deemed appropriate, it will be approved. Examples of sites that are not acceptable to Google are adult related sites, sites selling illegal products or services, sites that promote hatred or prejudice, and sites that appear to have been made solely for the purpose of earning AdSense revenue. These sites are called MFA (Made for AdSense) and normally are poor in quality with little or no understandable content.
Once the webmaster is approved to the program, she logs in to her account and finds various ways to promote the ads that other businesses run on Google's network. Currently, the choices are word ads, word and image ads combined, image only ads, link units (list of four or five keyword links leading to a search page), site search, and ads for feeds. Other options exist but not everyone is approved to use them right away.
After having chosen the type of ad to run on the site, the next step is to choose the ad format. Since each webmaster has a different idea of where to place her ads, Google offers different sizes of banners, skyscrapers, boxes, buttons and headers or leader boards. The program also allows the webmaster to customize the ads according to background color, text color, link color, and border. Lastly, the webmaster can customize the code by setting up channels in order to track pages or websites. Then, the code is quickly created and the webmaster takes the snippet and adds it to the spot where she wants the ads to show. After about ten minutes, the Google ads will be displayed.
Normally, Google will search the webmaster's site for the most relevant keywords. The ads that are served on the page should be targeted. This means that if you own a site about teaching children how to play the piano, the ads that you see on your site should be related to learning to play an instrument or reading music. As your users see the ads, they will click on the ones that are of interest to them. As we stated earlier, Google pays a portion of the ad revenue to the webmaster, so the better quality the leads you provide, the higher the revenue.
But it is important at this point to explain how the revenue generation actually works:
Assuming everything is okay, at the end of the month, Google adds up all the click dollars and if you have reached at least $100US, a check is mailed out around the 24th of the next month. Some webmasters are approved to receive their earnings via EFT (electronic funds transfer) or ACH (automated clearing house meaning automatic deposits).
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