If you have a website you are going to want to make sure that it ranks well in the search engines. In order to do this you are going to have to do some search engine optimization. This isn't particularly hard but it is tedious and time consuming. This is why most people outsource it. If you are going to outsource your SEO you are going to want to make sure that you know how to choose an SEO company.
The first thing that you are going to want to do when you are choosing an SEO company is to find out how their own site ranks. After all there is little value to hiring an SEO company if he can't get sites ranked. If the company you are considering hiring can't even get their own site ranked on the first page for search terms that you would use to find and SEO company in your area then you can safely say that they don't really know what they are doing. Unfortunately a lot of failed internet marketers have entered into the SEO business because they think it is a way to make easy money. Of course the primary reason that they failed to make money as internet marketers was that they couldn't get their site to rank well. You are going to have to check to make sure that they actually know what they are doing.
Once you have found an SEO company that you are interested in you are going to want to ask them for a list of clients that they have worked with before. You are also going to want to know what the address of their site is and what keywords they were trying to rank for. Then you can go through and check how the sites rank for the keywords they are targeting. The great thing about SEO companies is that it is very easy to separate the good ones from the bad ones because it is virtually impossible for them to hide their failures. If the sites aren't ranking well move onto another company. If they make excuses and won't provide you with a client list find another SEO company.
Once you have a good idea of which company you want to hire you are going to want to sit down with them and discuss how they are going to get your site to rank well. It is important that you understand the basic concepts of SEO so that you know if they know what they are talking about. SEO that is done incorrectly can actually hurt your site so you want to make sure that doesn't happen. You should be familiar with the current techniques being used in SEO as well. A lot of SEO companies are still using techniques that no longer work, this is an enormous waste of time.
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